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How Closrix Turns Instagram DMs Into Qualified Calls

By Closrix Team · Published 2026-09-29 · Last updated 2026-09-29

Closrix connects to your Instagram account, replies to new DMs within seconds, asks your campaign's qualifying questions one at a time, answers common questions from your approved playbooks, follows up with quiet leads, and sends your calendar link once a qualified lead agrees to a call. Your team can take over any conversation.

The Closrix flow, step by step

  1. 1A lead sends your Instagram account a DM, replies to a story, or comments a keyword on a post.
  2. 2Closrix replies within seconds, in your brand voice, 24/7.
  3. 3It asks the questions from your campaign script one at a time, in order.
  4. 4If the lead asks about price, timing, or what is included, Closrix answers from your approved playbooks, then returns to the script.
  5. 5If the lead goes quiet, Closrix follows up on a set cadence (1 hour, 24 hours, 3 days, 7 days) and then stops.
  6. 6When the lead is qualified, Closrix asks permission, then sends your calendar link.
  7. 7Once a call is booked, Closrix stops pitching. Your team can take over any conversation at any time.

What you set up

  • Connect your Instagram account in one click
  • Your campaign script: the exact qualifying questions, in order
  • Playbooks and knowledge: pricing, offer details, common objections
  • Your calendar link and team hours

What stays in your control

  • Pause AI per lead or for your whole account
  • Every message labeled AI or Human
  • Automatic handoff for refunds, complaints, and questions outside your playbooks
  • No links sent before the lead says yes

Frequently asked questions

Does Closrix make up its own questions?
No. It asks the questions in your campaign word for word, in order.
Which channels does Closrix support?
Instagram DMs are the focus. It can also connect through GoHighLevel for SMS conversations.

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